More Photos somewhat distopian

Identity & further developments.

The Heed Face

Heed recognition as a logo

The face I've used here in the Heed logo is taken from noh, a character from Japanese mask culture  http://kasrl.org/noh_mask.html. In my use of the character I found it radiated the human emotional property of friendliness and so approachability. In other terms, the direct effect of the face is of facial recognition reaction. 

The illustrative considerations in line weight communicate just enough, 'I feel', not to give over or under kill to the logo, keeping its original purpose of approachability in order and still being of full use mechanically as a logo. Further use of the logo is animation, this was always a consideration in the design process.

Energy Sustainer logo & the animated ball of sycamore leaves. Facebook campaign. 

My first point of call in the Energy Sustainer logo, in its design and thinking behind this, was that of a recognisable leaf form that being in Britain, the Sycamore leaf. This  effectivly related to the project, the project being the reduction of CO2 through the cutting of household bills and direct links through Facebook to grants for the home. >View logo on Facebook<.

 

>Link to Energy Sustainer on Facebook see Photos for animation<

The consept for the use of the leaves in the animation was born from the artist Andy Goldsworthy and his use of common british forna and flora in his art. See >Andy Goldsworthy<. The circular use of the Sycamore leaf is crucially in its concept a direct pointer to community or i.e circle of or group of. The leaves in the animation then expolding and coming together again aids the dynamic nature of the project. The reduction of CO2 and helping the public in the cutting of heating bills.

Flyers/ plus.

Flyer - One Bad Thing

B.A idea for postal service

Photography Mixed Archive

Photographic samples

Packaging - Colissimo & 3M

Colisisimo

3M

Book Covers

Perfume

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The Story of a Murderer.  Runner up design.
The main charactor Jean-Baptiste Grenouille born with no bodily smell of his own, develops an over active Olfactory gland the smell and memory region of the brain... he then goes onto discover the smell of virgins, young women, the ownly way he can capture and own their sent is to murder them... Author - Patrick Suskind/ Penguin Books
A brief breakdown of the design - The most obvious element in the thinking behind the design is the circular repeat pattern of the bare trees with the flies ensembled around it. This is to represent adreneline levels and the effects of blood coursing through viens, but on a deeper level, mechanically, here seen as an abstract idea, developed in artwork,  the elemental reaction of a sense, the sense of smell, at a pheremonal level from the outside drawing in to a cental point inward, in fact to the murderers Olfactory sensory region of the brain. The flies seek death as a way to feed, the background white linen a pointer to virginity. The typography here I feel lending a sense of tension, through font choice. Also at the rear of the book can be seen the human brain and its Olfactory region again with flies in waiting.