Identity & further developments.

The Heed Face

Heed recognition as a logo

The face I've used here in the Heed logo is taken from noh, a character from Japanese mask culture  http://kasrl.org/noh_mask.html. In my use of the character I found it radiated the human emotional property of friendliness and so approachability. In other terms, the direct effect of the face is of facial recognition reaction. 

The illustrative considerations in line weight communicate just enough, 'I feel', not to give over or under kill to the logo, keeping its original purpose of approachability in order and still being of full use mechanically as a logo. Further use of the logo is animation, this was always a consideration in the design process.

Energy Sustainer logo & the animated ball of sycamore leaves. Facebook campaign. 

My first point of call in the Energy Sustainer logo, in its design and thinking behind this, was that of a recognisable leaf form that being in Britain, the Sycamore leaf. This  effectivly related to the project, the project being the reduction of CO2 through the cutting of household bills and direct links through Facebook to grants for the home. >View logo on Facebook<.

 

>Link to Energy Sustainer on Facebook see Photos for animation<

The consept for the use of the leaves in the animation was born from the artist Andy Goldsworthy and his use of common british forna and flora in his art. See >Andy Goldsworthy<. The circular use of the Sycamore leaf is crucially in its concept a direct pointer to community or i.e circle of or group of. The leaves in the animation then expolding and coming together again aids the dynamic nature of the project. The reduction of CO2 and helping the public in the cutting of heating bills.